People & Product
Turning ideas into tangible outcomes ✨
I help organisations turn vision into reality — by aligning people, product, process, and purpose to build clarity, momentum, and meaningful impact that lasts.
The person behind tangible
Hi, I'm Jacob Hage 👋
Great products don't just emerge from great ideas — they come from clarity, alignment, and disciplined learning.
- Tangible exists to make product work work better. By connecting vision to execution, people to purpose, and strategy to structure.
- I help organisations evolve from project delivery to outcome-driven product leadership.
- My approach blends coaching, product management, and design thinking to shape how teams operate — not just what they deliver.
Tangible offerings
People & Product
I work with teams and leaders who want to move from discussion to delivery — and from output to outcome. I combine product management, product design, and product coaching to help build clarity, focus, and momentum. The result? Teams that collaborate better, make smarter decisions, and create products that truly matter.
Product Management & Strategy
Defining clear product visions, bridging discovery and delivery, reducing risk, and crafting go-to-market strategies aligned with your business goals.
Product Coaching & Leadership
Empowering teams and leaders with the skills, processes, and mindset to build successful products, foster collaboration, and create lasting impact across the organisation.
Product Analytics & Adoption
Implementing data-driven approaches to measure success, optimize performance, and inform smarter decisions that accelerate product growth and sustain long-term adoption.
UX & Product Design
Creating user-centric experiences that enhance usability, engagement, and satisfaction, turning complex challenges into simple, intuitive, and visually coherent solutions that drive real value.
Workshops & Training
Facilitating interactive sessions that align teams, strengthen collaboration, and build the practical product skills and shared mindset needed to drive continuous improvement and innovation.
Digital Transformation & AI
Helping organisations leverage technology and intelligent automation to streamline processes, unlock insights, and create scalable, human-centred solutions.
Tangible results
These are some of the clients I've had the priviledge of helping with strategy, design, and execution.
Product Development and Product Designer (interim)
Tangible supported Alm. Brand in developing a new insurance concept aimed at younger customers. Instead of a traditional, broad home insurance policy, the concept allowed users to select and insure only the items that truly mattered to them — directly through an app. Tangible contributed to concept development, pretotyping, and interim product management and design.
Alm. Brand
Digital Sales Channel for Freelancers & Entrepreneurs
Tryg wanted to explore new ways of reaching freelancers and entrepreneurs with business insurance. Building on an early clickable prototype, Tangible helped shape and specify a digital sales channel designed to test the market quickly and learn fast — a “quick and dirty” approach with potential for reuse across future markets.
Tryg Forsikring
Agile Coach & Interim Product Owner
Tangible provided interim product ownership for one of KMD's product teams, supporting both platform improvements and client-specific customisations. The engagement also included team coaching to strengthen collaboration and delivery practices within a partly co-located setup.
KMD
Training Programme in User-Centric Discovery methods
Gyldendal partnered with Tangible to strengthen user-centricity and discovery skills across the organisation. Through a tailored training program based on their existing project model, more than 200 employees learned to apply discovery tools like the Business Model Canvas and Lean Product Canvas to real business challenges.
Gyldendal
Product Design and Product Coaching
Tangible supported the team behind the ViewAll platform turn the abstract product idea into tangible designs for a personal finance platform that gives users a full overview of their mortgages, investments, pensions, and debt.
ViewAll
Discovery Process for Cyber Insurance Offering
To identify new business opportunities in the emerging field of cyber insurance, Tryg engaged Tangible to design and lead an 8-week discovery process. Working in 1–2 week sprints with regular review sessions, the collaboration ensured an agile and adaptive approach that balanced exploration with tangible progress.
Tryg Forsikring
Digital app development
Tangible supported Danske Bank's Corporate and Instituion Division in defining and developing a sales app for digital custody tool in less than three months.
Danske Bank
Skills
How I approach work
Product leadership is about navigating reality — not just executing plans. My early years as a military sergeant taught me to adapt fast and lead with awareness. When the map and the terrain differ, you follow the terrain. In product work, that means staying close to people, feedback, and facts — not assumptions. I believe progress happens when strategy meets human reality.
Find solutions and move forward
Driven by solving problems and creating real, measurable value
Learn fast and act on it
Quick to absorb new insights and turn them into meaningful action
Take ownership and decide independently
Confident in making decisions even without having all the answers
Understand people and their needs
Empathizes deeply and translates insights into better experiences
Connect strategy and reality
Bridges business goals with focused, actionable initiatives
Think creatively and make it tangible
Turns abstract ideas into clear, visual, and usable concepts
Navigate complexity and create clarity
Simplifies the complex and helps teams move forward with confidence
Facilitate and drive progress
Enables collaboration, ownership, and momentum across teams
Decide based on data and outcomes
Uses evidence and measurable results to guide decisions and impact
Let's connect and get more tangible
Reach out and let's have a conversation about how I can help turning your vision into reality.